Oh man, let me tell you this teaser campaign is a lot of fun. It’s a little weird, because the teaser trailers aren’t actual book trailers. None of them give you the full scope of the plot; they basically go into world-building or introduce tidbits about the main characters. I really think I’m going to pay a company to do a professional book trailer for me when it’s time for the real thing.

I toyed with the idea of making my own book trailer. Some of the “professional” trailers look as good as some of the ones I’ve made in the past–but those trailers were made with copyrighted images and music. Also, book trailers have really stepped up their game. The really good ones look like movie commercials. I run a teen book group at the library I work at, and I play book trailers for the kids to help them decide what book they might like to read for the month. The kids all say that they may be on the fence about certain books and the book trailer can make or break their decision. Bad book trailers can hurt you. The kids actually critiqued a couple of the trailers I showed last month and compared the homemade ones to the ones put out by authors backed by Harper Collins or Random House, which isn’t fair.

Now, I did inform them on how much a good trailer costs, and told them to consider the author’s budget, but yeah. I’m starting to think a good trailer is something worth saving up for and investing in. And some book trailer companies have popular YouTube listings, so just letting them make a trailer for you will get you some positive exposure. I love this major learning curve I’m on.

Anyway, as with the last two entries, I wanted to let you guys check out my latest teaser. If you follow me on Facebook.com/EArdell, twitter: @E_Ardell, Goodreads, or Youtube, you may have already seen this video. But if you don’t, see it here first, and hey, follow some of my social media links and give me a “like” or three :D.

I will be keeping you all posted on release dates, giveaways, book events. I spoke to a lady who loves hosting events and just purchased a new office space. She wants me to give a book talk and maybe even do a writers panel with a few other local authors there. When I have more information, I will definitely share. And hey, if any of you guys are authors in North Cali, let me know!

All right, here comes the teaser!

Author E. Ardell on her YA novel: THE FOURTH PIECE…

Two weeks ago, I introduced one of the main characters, Devon Ladreth, as your sort of everyday kid who worries about self-image and sports and blending in with his peers. Meet his twin brother who couldn’t care less about any of those things.

Seventeen-year-old Lyle Ladreth is a psychic who hates most people in general. Who wouldn’t when you’re forced to listen to their thoughts day in and out. And to make matters worse, he’s in high school. His powers are a strain on his sanity and he hates putting himself out there for anyone besides family, but even that’s a pain in the butt.

Especially when your big brother’s dying and you’re the only one who can directly communicate with him.

What am I talking about? Well, guess you’ll have to learn more by checking out the book on Goodreads: https://www.goodreads.com/book/show/29058267-the-fourth-piece

 

 

My teaser campaign is doing pretty well so far, in my opinion. The first video has reached over 300 people and has had a lot of views, and the second video is doing even better. One of my friends with a lot of Twitter followers re-tweeted the second video, so it’s getting some Twitter buzz.

I’ve been trying to do Facebook ads with not much success. All of my ads get disapproved because they have too much text. However, Facebook did go ahead and promote the second video, which has MORE text than the first. Go figure. I looked into doing Twitter ads, but those turned out to be a little too rich for my blood right now. I’m saving my pennies for promotion when I have a book release date and an Amazon listing so people can pre-order. I’m basing this off of me, but I think people will forget my book as soon as the ad goes away, if they can’t go ahead and press a button to pre-order. I know I forget about books I wanted to read on a whim all the time.

Now, I really do want to share this second teaser with you guys, it’s up on my YouTube Channel, Facebook, Twitter, Pinterest, and Tumblr already. Here it is:

On The Fourth Piece by E. Ardell

A friend asked me: What is the world like in 2022?

My answer: Not that different from now. I kept thinking of The Jetsons and how people back in the day thought we’d have flying cars that fold up into brief cases and robot maids, and didn’t want to be that far-fetched. So, no one has a flying car or an android best friend, but there are aliens, some obvious and some as human looking as your next door neighbor. For all you know, your neighbor is a Visitor, but unless he tells you, you’d never know.

Truth is life’s a lot easier for Visitors who can pass as human. Just like in certain periods in history when some people passed for different races, so that they’d be treated better or at least equally. History often repeats itself in strange parallels.

Why’d I choose to set the story in a world like this? Why not a utopia where everyone gets along? I’ve always been told that science fiction often re-tells bits of human history if you analyze it closely. Plus, I do feel that these issues are still relevant in today’s world, and I want to talk to it. My characters learn that they want to make a different… though, this is ONLY a subplot. The main plot has yet to be revealed.

Guess you’ll have to learn more: https://www.goodreads.com/book/show/29058267-the-fourth-piece

Haha! Yes, that’s what I called it! So, it was recommended that I start promoting my novel by talking about the writing process and sharing interesting tidbits about the book. Because I can’t ever just do anything the easy way, I decided to make book teaser videos. I’ve got them posted to all of my social media accounts to see how well they do.

I shopped different programs, like Animoto and Powtoon, saw the cost, and remembered that I’m a little poor right now. I just moved and everyone knows the first couple of months in a new place are the most expensive, because of all the start-up fees and pro-rated rents. There’s always that week where you are paying rent for two apartments while you’re moving. Ugh. But hey, with all that said, I love my new place. I actually invite people over now! Inviting people over is an amazing feat for me. I’m like a bear in a cave when I get home. I rush inside and hope the neighbors don’t see me and want to–gah!–talk.

So, off my tangent and back to what I was actually getting at. I saw the cost of Animoto and Powtoon and said: “Um… Windows Movie Maker is still free, right?” I’ve dabbled and made goofy little things with the program before, so I figured for quick book teasers, I could play around with free stuff. I started surfing Creative Commons for free images and music and got started.

I’ve also been looking into all sorts of book promotion sites and twitter accounts and blog tours and book reviewers and readying my bank account. I’ve also joined author groups where I live (there are a LOT) that help out with promotion, getting your foot in the door in the local bookstores, and throwing book launch parties. It helps that I’m a librarian at an awesome library many people around here know and love. It really helps with making great connections.

All right, I want to show you guys what I’ve been working on. Here’s my first book teaser trailer!

It starts off with a brief interview:

People often ask why my main characters are boys?

My answer: They just are and always have been. These guys popped into my head in sixth grade and camped out there until I wrote their stories. They’ve grown and changed over the years, but yup, they’ve always been boys.

Meet one of them:

Devon Ladreth – seventeen years old, loves sports and fast cars, and has a crush on a college girl who treats him like jailbait. Has a twin brother who hates everything, maybe even him. When his parents go on vacation and leave him and his brothers to govern themselves, he throws a party, but…

 

View the next teaser: https://eardell.com/2016/04/25/the-world-in-2022/